Design & UX

• User Interface and User Experience (UI/UX) Design small

  UI/UX is not one skill but a field that runs from understanding people to shipping the pixels they touch.

• Design Thinking medium

  Design thinking is a working loop for problems that are not yet understood: study the people involved, state the problem in their terms, generate many…

• Facilitation & Workshop Design small

  Facilitation is running a structured session that gets a group to a decision.

• Sketching small

  Sketching is fast, low-fidelity drawing to think an idea through before committing it to a design tool.

• User Research large

  User research is finding out what people actually need and do before designing anything for them.

• Google Analytics 4 (GA4) medium

  Google Analytics 4 is the standard web analytics tool: a place to collect events from a site or app, then read them as funnels, acquisition reports and…

• UX Writing & Microcopy small

  UX writing is the text inside an interface: button labels, field hints, empty states, error messages, confirmations.

• Content Strategy medium

  Content strategy decides what content exists, for whom, in what voice, and how it is maintained after launch.

• Information Architecture large

  Information architecture organises and labels content so people can find it.

• Visual Design medium

  Visual design is hierarchy, spacing, contrast and alignment — the four decisions that make an interface look intentional rather than assembled.

• Usability small

  Usability is a quality of a design: how easily a real user reaches their goal without error or confusion.

• Figma (Design Software) small

  Figma is a collaborative design tool where a whole team works in the same file in a browser.

• Miro small

  Miro is an infinite whiteboard for group work: workshops, journey maps, affinity diagrams and anything else that needs a wall rather than a page.

• Notion small

  Notion is a document and lightweight database tool: pages that can contain other pages, and databases that can be viewed as a table, a board or a calendar.

• User Centered Design small

  User centered design is the habit of deriving decisions from the user's task and constraints rather than from the organisation chart, the team's…

• Storyboarding small

  A storyboard sketches a user's sequence of steps as a short comic: a row of panels, each with a caption saying what the person is doing and thinking.

• Jobs-to-be-Done small

  Jobs-to-be-Done frames a need as the job the user hires a product to do.

• UI/UX Research small

  UI/UX research is user research narrowed to the interface: what works, what confuses, what is missing.

• Design Research small

  Design research studies users, their context and the products they already use in order to frame the design problem.

• User Interviews medium

  A user interview is a one-to-one conversation that surfaces goals, mental models and pain points.

• Survey Design medium

  Survey design is writing questions that measure what you think they measure.

• Journey Mapping medium

  A journey map charts every step, touchpoint and emotion across an end-to-end experience — from the moment someone realises they have a need to the moment…

• Persona (User Experience) small

  A persona is a named, evidence-based profile of a user group, used to keep a design decision anchored to a real set of people.

• Quantitative UX Research medium

  Quantitative UX research uses numbers to describe behaviour at the scale interviews cannot reach: how many people start, where they stop, how long a task…

• Hotjar small

  Hotjar records real traffic: session recordings of what people actually did, heatmaps of where they clicked and scrolled, and on-site surveys shown to a…

• Card Sorting small

  Card sorting puts the topic labels on separate cards and asks people to group and name them themselves.

• Wireframing small

  A wireframe is a grey-box layout: boxes where images and controls go, real text for the labels that matter, and no visual design at all.

• Typography medium

  Typography is choosing and setting type for the screen: a scale of sizes, a measure that stays readable, enough line height for the eye to find the next…

• Color Theory small

  Color theory is choosing colour for contrast, harmony and meaning, and understanding how it reads in context — on a dim screen, in sunlight, in print, and…

• Layout & Grid Systems medium

  A grid system is a set of columns, gutters and margins that content is placed against, plus the breakpoints at which that arrangement changes.

• Data Visualization medium

  Data visualization turns numbers into charts a non-expert reads correctly.

• Design Systems large

  A design system is a shared, documented library of components and rules that keeps a product consistent as several people work on it.

• Usability Testing medium

  Usability testing is watching people attempt tasks on your design and recording where it breaks.

• Heuristic Evaluation small

  A heuristic evaluation is an expert review of a design against a set of established usability rules, carried out before or alongside user sessions.

• Adobe XD small

  Adobe XD is a UI design and prototyping tool that covers the same ground as Figma: artboards, reusable symbols, linked prototypes and sharing.

• Framer small

  Framer is a design tool that publishes.

• Lean UX small

  Lean UX replaces a long upfront specification with short cycles: state what you believe, build the smallest thing that tests it, measure what happened,…

• Service Design medium

  Service design treats the whole journey as the thing being designed, including the parts the customer never sees: the people, systems and hand-offs behind…

• A/B Testing medium

  A/B testing shows two variants to comparable groups and lets behaviour decide between them.

• Prototyping medium

  A prototype is a clickable or coded draft good enough to put in front of real users.

• Design Tokens small

  A design token is a named value shared between design tools and code: a colour, a spacing step, a type size, a border radius, a duration.

• Design Handoff & Specs small

  Design handoff is packaging intent so an engineer can build it right the first time: the states, the edge cases, the tokens and the behaviour, written…

• Maze small

  Maze is a tool for unmoderated testing: you publish a prototype and a set of tasks, share a link, and collect results from participants who complete it on…

• Interaction Design medium

  Interaction design shapes moment-to-moment behaviour: what happens when someone taps, what the interface says while it works, what it shows when it fails,…