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Content Strategy

What it is

Content strategy decides what content exists, for whom, in what voice, and how it is maintained after launch. It covers the pages and strings a product ships, the help and policy text behind them, and the rules that keep them consistent when several people write them.

Why it matters

Content is the part of a product nobody owns, so it rots. Screens are redesigned around copy written for the previous structure; help pages describe two releases ago; the same concept appears under three names. The cost shows up as support calls and as quiet abandonment. A written strategy is small — a page of rules and an owner — and it is the difference between content that is maintained and content that accumulates.

In this track

  1. Content audit and inventory (03-design-ux/08-content-strategy/01-content-audit-and-inventory) — finding out what content exists, who reads it and what is out of date.
  2. Voice, rules and maintenance (03-design-ux/08-content-strategy/02-voice-rules-and-maintenance) — writing down the voice and the naming rules, and deciding who owns the content afterwards.

Prerequisites

None.

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